Experiential traffic education for children: interactive and fun learning

Traffic safety is essential for children. Whether they’re in preschool or elementary school, it’s important that they not only understand how to think about safety, but also how to act in real-life traffic situations. That’s why we created a fun and educational program that goes beyond lectures and chalkboards, it’s a hands-on experience. Through interactive learning, children naturally develop safe habits for navigating traffic.

Traffic education tailored to schoolchildren and preschoolers

At AUREL, our educational programs are tailored to match the curriculum for each grade level of primary school. For preschoolers, we’ve developed a special fun-focused program that introduces them to the basics of traffic safety. Children practice specific rules and behaviours through realistic scenarios. But most importantly – they stay engaged and have fun. They compete in teams, try out model traffic situations, and role-play as pedestrians, cyclists, and drivers. This hands-on, playful approach ensures they learn in a natural, memorable way – because what they experience, they remember.

A professional team with years of experience

Over the past year and a half, we have:
visited 70 schools,
taught 700 classes,
delivered over 1,600 hours of instruction,
worked directly with more than 15,000 children.

Throughout these sessions, we’ve talked with children, played games, acted out real-life traffic scenarios, and taught them how to stay safe as pedestrians and cyclists. Our team is made up of AUREL experts with years of experience and in-depth know-how in vehicle development and safety. We can answer every curious question from both children and teachers. We tailor the program to each school, travel to your location, bring all the teaching materials needed, and ensure the day runs smoothly from start to finish.

Kids simply love it

Our experience in schools confirms that this approach really works. In addition to practical traffic knowledge, children also learn important facts about the human body, vehicles, and travel. They even get to try basic first aid training. But most importantly, they leave with unforgettable experiences and a strong awareness of the need to stay safe. We truly believe that this kind of prevention makes sense today. It helps build responsibility, raises awareness of risks, and gives children the skills that could one day save their lives. Parents appreciate that their kids learn in a safe environment. Teachers value how easily the program fits into their curriculum and that it’s led by professionals.

Traffic safety education with Virtual Reality – for companies and the public

If this initiative saves even a single life, it’s worth it. Children are our future and they deserve the greatest attention. However, our traffic safety training isn’t just for schools. We also offer engaging, interactive programs for companies and the general public. At public events, we create unique experiences using virtual reality.

Participants can see how dangerous situations unfold and learn how to respond, all without actual risk. Through immersive simulations, they “experience” a traffic accident from the perspective of a pedestrian, cyclist, or driver. They learn how to perceive their surroundings in a crisis and witness the moment of collision. The emotional impact and hands-on learning stick with them far longer than any lecture could.

Interested in fun education for a safer future for your children? We’ll create a tailored traffic safety program for your school or kindergarten.